HOW TO WRITE E-MAIL MESSAGES THAT “WOW” THEMNovember 29th, 2010 |
Practically everyone makes a gratuitous, almost obligatory reference to the recipient In the first sentence of an email messages. Such as, “I hope you had a good weekend.” Or they extend good wishes for holidays past, present, or future. That’s as original as a white wall.
Thanks to the wonders of the World Wide Web, you can now sound more personal, omnipotent and original. For example, if you’re writing to someone in a different state,
Google his or her . . .
Local Weather: They had a big snowstorm? “Hi Brandy, How are you surviving the blizzard?” Or what about a summer heat wave? “Hey, dude, did you melt yet?”
Local News: Is a celebrity visiting his boonies? Did her hometown’s boy genius win third place in the State Spelling Bee? What about his local library’s new exhibition of twentieth-century beer bottle caps? “Hi Brian, did you get to the Beer Bottle Caps show yet? I’d love to hear about it.”
Your recipient will never suspect the obvious. Weather.com and Google gave you the skinny.
Their Personal life: “Derrick, you never told me about your drive to Disneyland last year. Did the kids enjoy it?”
Their Time of sending the message: Did she send you a business communication from work at 7pm: “Go home, Chrissie. You’re working too hard!”
Their Very Local News
The recipient doesn’t have to be from out of town to use this one. Your search engine can surreptitiously swoop down on every neighborhood and dig up any dirt that a freaked-out blogger has written about their ‘hood.
I once received an e-mail from an uptown colleague who wrote, “Hope no falling bricks hit you.” He was referring to a freshly fallen building in my lower Manhattan neighborhood. This is a common and un-noteworthy event in the Big Bagel — unless it’s yours or a neighbor’s building. His knowledge and concern impressed me
A Digging Expedition for Diehards
What if there is no unusual weather, no news, no old messages, no weird sending time? If you don’t want to give up on personalizing their message, here’s a last-ditch effort. (I know, I know, this is really stretching it, but . . .) Is there a colored background behind the message? Did they write it in an unusual font, say Batang Sans Serif or Mongolian Baiti Condensed? Compliment it, if you can decipher it.
WHAT ABOUT YOU? DO YOU HAVE ANY SPECIAL E-MAIL SECRETS? PLEASE SHARE!
I’d love to credit you with them on the website